Color Palette Generator
Describe any brand, mood, or aesthetic and get an AI-generated palette in seconds. Or upload a photo to extract its dominant colors. Browse hand-picked trending and seasonal collections for instant inspiration.
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Try an example
Your AI palette will appear here
Describe a vibe or brand concept and click Generate.
Tips
- Be specific: "rustic Italian farmhouse" beats "Italian".
- Mention industry, mood, and audience for best results.
- Try regenerating to get different interpretations.
Three ways to find your palette. Pick the one that fits how you work.
Each mode works differently. Use AI when you are starting from a concept. Use Photo when you have a reference image. Use Hand Picked when you want a proven combination fast.
AI Generate
Type a brand, mood, or aesthetic in plain language. The AI returns a 5-color palette matched to the vibe in seconds.
Try: "cosy Nordic bakery" or "luxury fintech startup"
From Photo
Upload any image and the tool extracts the dominant colors using a median cut algorithm. Your photo never leaves your device.
Best for: rooms, product shots, artwork, brand assets
Hand Picked
Browse curated Trending and Seasonal collections. Filter by mood and copy any palette with one click.
Best for: quick starts and proven combinations
Click any color swatch to copy its hex code. Use Copy all to grab the full palette for Figma, CSS, or any design tool.
What makes a color palette actually work?
Most palettes use a simple structure. Understanding it helps you evaluate what the AI generates.
1. Dominant
The primary color that sets the tone. Usually covers 60% of the design surface. Backgrounds, large sections.
2. Secondary
Supports the dominant without competing. Headers, cards, secondary UI areas. About 30% of the surface.
3. Accent
The pop. Buttons, links, highlights, calls-to-action. Used sparingly at about 10% for maximum impact.
Getting better results from AI palette generation
The quality of the palette is directly proportional to the specificity of your prompt. Here is what works and what does not.
Prompts that work well
- Mention the industry: "luxury fintech", "organic skincare"
- Include a mood: "warm and welcoming", "minimal and clinical"
- Name colour references: "terracotta and sage", "navy and gold"
- Reference a cultural aesthetic: "Dark Academia", "Coastal Grandmother"
Prompts that underperform
- Single-word descriptions: "Italian" instead of "rustic Italian farmhouse"
- Contradictory tone cues: "dark but also bright and cheerful"
- Over-specified hex codes: the AI works best with mood, not constraints
Frequently Asked Questions
What makes a good description for the AI palette mode?
Specific descriptions produce better palettes. Include the industry or setting, the mood or emotion you want to evoke, and any aesthetic references. "Rustic Italian farmhouse restaurant, warm and welcoming, earthy terracotta and olive tones" will produce a much more tailored result than "Italian restaurant". If you do not like the result, try regenerating or adjusting your wording.
How does the photo extraction work?
The photo is drawn onto an off-screen HTML canvas at a reduced size for performance. A median cut color quantization algorithm then analyses the pixel data to find the most dominant color regions. The number of colors you select determines how finely the image is divided into segments. No data is uploaded to any server.
Can I use generated palettes commercially?
Yes. Hex color codes themselves are not copyrightable. You are free to use any palette generated here for personal or commercial projects with no attribution required. If you upload a photo you do not own, you are responsible for ensuring you have the appropriate rights to use that image.